Announcing VFILES Runway VFILES Collection V2 Academy

In an unparalleled move that marks a new epoch in the cultural pillars of fashion, music, and sports VFILES proudly announces the reimagining of its iconic VFILES Runway, the  VFILES Collection, and the launch of the V2 Academy. Helmed by the brand's visionary founder, Julie Anne Quay, and the multi-hyphenate former President of YZY, Leonardo Lawson, their collaboration is set to revolutionize the industry's landscape, introducing a novel paradigm in creative expression, commerce and education.

“Fashion Music and Sport are three global languages that define culture, but are rarely offered together under one umbrella. With the newly reimagined VFILES Runway program we see Concept stores, ecommerce and of course experiences that unite and connect creative talent across disciplines.”

The VFILES Collection, slated for an early summer release, transcends traditional seasonal boundaries, introducing a timeless collection that will be further enriched by curated collaborations with a diverse array of musicians, athletes, and designers.

This summer, VFILES Runway is set to transform into a multi-brand boutique, establishing its flagship presence in the heart of Soho on Mercer street. Accompanying this will be the launch of a global comprehensive e-commerce platform, meticulously curated to elevate and support the visions of emerging designers, musicians, athletes, diverse global artists, and the VFILES Collection. Tying it all together will be global experiences, both virtual and IRL. This expansion will further extend to pop-up locations and experiences in key global fashion hubs including Tokyo, Seoul, London, Paris, and Berlin.

A percentage of proceeds from The VFILES Collection and VFILES runway will be dedicated to the V2 Academy.  The V2 Academy will be an innovative educational institution dedicated to nurturing creative talent across fashion, music, and sports. A place where these creative talents will be educated in entrepreneurship and business and a development out of the VFILES Foundation programming.

The rebirth of VFILES Runway, under the stewardship of Julie Anne Quay and Leonardo Lawson, heralds a new era in the pillars of culture that embraces innovation, inclusivity, and the formidable power of collaborative creativity.